Surveys are useful instruments; questions can be open-ended or closed-ended. Negative factor surveys and interviews present is that the solutions may be biased, as a end result of wording within the survey or on face-to-face interactions. Focus groups, about 8 to 12 individuals, may be helpful as a outcome of a number of points can be addressed in depth. With such a small sample size, it is onerous to know if the greater public would react the identical means as the main focus group. Observation can really assist a company acquire insight on what a shopper really wants.
A small …